Gordon Lee
Gordon Lee
decided hold hurt stick
We decided to put a hold on what we wanted to do and stick it out -- hurt their business.
affinity broader creative crosses drive field giving ideas marketing sales samples skills understanding using
Affinity marketing is where DM crosses over into field marketing, giving us a broader understanding of how to use samples with consumers. It's not just a DM approach, but about devising creative ideas for sales and using DM skills to drive this.
days next nicer nostalgia people plans time
We've got a lot of plans for it. We're going to remodel in the next 30 to 60 days and we're going to do everything we can to make it nicer and newer. But at the same time we plan to keep the nostalgia of the place that people know so well.