Greg Sterling
Greg Sterling
engines everybody local newspapers position question relatively search stake strong
Newspapers are still in a relatively strong position if they can act, but the local initiatives by the search engines are a threat. Everybody understands what's at stake and even the strategy. It's just a question of execution.
sites variations
Many of these video-sharing sites are all variations on a theme. So at some point, we're going to see consolidation.
capture creativity mixed needs provide striving trying variety
They're trying to do a lot of different things to provide for a variety of needs out there. They've had mixed success. But there's a lot of creativity and they're striving to capture more advertisers.
closer goal media money move moves platform reflects
This reflects a move into other traditional media where there's a lot more money circulating. It moves them closer to this goal of being a comprehensive, one-stop ad-buying platform for any media.