Greg Sterling
Greg Sterling
adoption curve fast people
The adoption curve will be fast because it's not something that has to be explained, ... People get it pretty quickly.
engines everybody local newspapers position question relatively search stake strong
Newspapers are still in a relatively strong position if they can act, but the local initiatives by the search engines are a threat. Everybody understands what's at stake and even the strategy. It's just a question of execution.
sites variations
Many of these video-sharing sites are all variations on a theme. So at some point, we're going to see consolidation.
capture creativity mixed needs provide striving trying variety
They're trying to do a lot of different things to provide for a variety of needs out there. They've had mixed success. But there's a lot of creativity and they're striving to capture more advertisers.
closer goal media money move moves platform reflects
This reflects a move into other traditional media where there's a lot more money circulating. It moves them closer to this goal of being a comprehensive, one-stop ad-buying platform for any media.