Guilherme Leal
![Guilherme Leal](/assets/img/authors/unknown.jpg)
Guilherme Leal
Guilherme Peirão Lealis a Brazilian billionaire entrepreneur. He is the co-chairman of the board of directors of, and owns a 25 percent stake in, Natura, Brazil's leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products. According to Forbes, Leal had a fortune worth roughly US$2.1 billion as of 2010...
NationalityBrazilian
ProfessionBusinessman
Date of Birth22 February 1950
CountryBrazil
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Brazil has one of the greatest natural patrimonies in terms of biodiversity.
care growing happiness increase invest
If we want to increase our own happiness, we need to invest in growing the community happiness and also take care of the whole, of Mother Earth.
best decided efforts invest work
At the end of the 1990s, we decided we should invest our best efforts to work in a sustainable way with the ingredients that the Amazon produces.
area building businesses change climate create forest local order perspective relationships ways
We are working with the communities in building institutional relationships with local governments and businesses to create ways to get value from the Amazonian area in order to keep the forest as the forest. This makes sense for us from the perspective of climate change and of poverty.
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We need a mobilized and active civil society using its purchasing power to demand sustainable products and practices. It is also essential that governments commit to the future, creating fiscal and regulatory conditions for sustainable policies to thrive.