Guy Kawasaki
Guy Kawasaki
Guy Kawasakiis an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism...
NationalityAmerican
ProfessionBusinessman
Date of Birth30 August 1954
CountryUnited States of America
opposites enchantment entitlement
Entitlement is the opposite of enchantment.
delight want should
Companies should always want to delight their customers.
running dream people
Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.
liars media two
There are two types of people on social media: people who want more followers, and liars.
decision hard implementing
The hard part is implementing the decision, not making it.
fun mean numbers
Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
motivation powerful people
Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
business moving important
How fast you are moving is more important than where you are.
selling used sells
Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
business mark good-conversation
The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
player skills people
Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
business ideas easy
Ideas are easy. Implementation is hard.
the-end-of-the-day peers peer-review
At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
data two clouds
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.