Harlan Gardiner
Harlan Gardiner
address brand design females fit market move relate took
I took it as a challenge. For us, the move to address the (Girl) market directly, head-on, really comes from demand. When females find a brand they relate to, it is important to design to fit their needs.
carry closer clubs design engineered female golf half inch needs shoulders specific
Specific design needs to come into play for the female golfer. For example, women's golf clubs are an inch and a half shorter than men's -- that needs to be managed. On the carry side, a woman's shoulders are closer together, so the straps need to be engineered differently.
girl higher level
There's a much higher level of organization in our Girl line.
customer detail female higher level
The female customer is used to a much higher level of detail and much more aesthetic.