Harry Schuhmacher
Harry Schuhmacher
earnings initial looked report
I think it went down because their initial earnings report just looked kind of depressing.
alcohol beer craft growing higher luxury people perceived spirits trading wine
If you look at what's growing in the beer industry, it's import and craft beers. They're higher priced and perceived as luxury products. And so if you look at the whole alcohol category, people perceive wine and spirits as high-end, so there's some trading up between beer and wine and spirits.
collecting depends figuring smartest
It's not just collecting data. It depends on brainpower. Anheuser-Busch is the smartest in figuring out how to use it.