Henry Jenkins
Henry Jenkins
Henry Jenkins IIIis an American media scholar and a Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and Journalism and the USC School of Cinematic Arts. He also has a joint faculty appointment with the USC Rossier School of Education. Previously, Jenkins was the Peter de Florez Professor of Humanities as well as co-founder co-directorof the Comparative Media Studies program at the Massachusetts Institute of Technology and technical advisor at...
Henry Jenkins quotes about
frustration media desire
Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.
mean technology thinking
Humans do not engage in activities that are meaningless. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.
book kids hands
We want to raise a generation of kids who have a mouse in one hand and a book in the other,
expression community focus
Participatory culture shifts the focus of literacy from one of individual expression to community involvement.
technology keys giving
The key is to produce something that both pulls people together and gives them something to do.
fiction done corporations
...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk.
book tired names
Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a life. I wrote a book instead
challenges perception looks
That changes your whole perception of the film, your perception of the ending...The challenge for us, especially with the Lord of the Rings is how do we deliver that one piece of information that makes you look at the films differently?
children hunting play
In a hunting society, children play with bows and arrows. In an information society, children play with information
couple technology community
Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will need to court a range of different communities and travel across pools, webs, and hubs if they want to reach the full range of desired consumers.
character media support
When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started to take off, you pitched a character because a good character could support multiple stories. and now, you pitch a world because a world can support multiple characters and multiple stories across multiple media.