Henry Schleiff
Henry Schleiff
brand capitalize local pieces quite separate talent
The thought is, quite simply, to capitalize on our brand and use our talent in pre-packaged pieces and in separate stand-ups with local reporters.
lose sight
This is show business. You can't lose sight of that.
dollar figure shouts
Something like this shouts your brand. You can?t put a dollar figure on your brand.
attached debate gun huge industry smoking within
There?s a huge debate within the industry and The Smoking Gun is now attached to it.
bigger specifics
This is now much bigger than the specifics they uncovered.
audience help host reach trying younger
We're trying to reach a younger audience -- a little more hip, a little livelier audience sometimes, ... And I think a show like that will help do it -- especially with this kind of host and attitude.
eyes hear opportunity people testimony understand verdict
When people see and hear testimony with their own eyes and ears, we have a better opportunity to understand how a verdict can be reached.