Herbert Bayard Swope
Herbert Bayard Swope
Herbert Bayard Swope Sr.was a U.S. editor, journalist and intimate of the Algonquin Round Table. Swope spent most of his career at the New York World newspaper. He was the first and three-time recipient of the Pulitzer Prize for Reporting. Swope was called the greatest reporter of his time by Lord Northcliffe of the London Daily Mail...
NationalityAmerican
ProfessionEditor
Date of Birth5 January 1882
CountryUnited States of America
failure recovery trying
Formula for failure: Try to please everybody.
opposites america interesting
It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial, which became the most important in America and thereon I decided to print opinions, ignoring facts.
eye blood two
Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one.
successful giving secret
The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what it wants to have and part of what it ought to have whether it wants it or not.