Howard Beales
Howard Beales
claims marketers rigorous science scientific
Marketers must have rigorous scientific substantiation for the claims they make. In this case, the claims were inflated, but the science just wasn't there.
consumers education helping learning media reports signs wise
Consumers are learning to look for signs of trouble. Education, outreach and media reports are helping consumers wise up.
calling claiming people
NCC was calling people they shouldn't have been calling, and claiming things they shouldn't have been claiming.
african alaska found fraud indians likely victims
We found that American Indians and Alaska Natives, African Americans and Hispanics are more likely to be victims of fraud than non-Hispanic whites.