Howard Gossage
Howard Gossage
Howard Luck Gossage, frequently referred to as "The Socrates of San Francisco," was an advertising innovator and iconoclast during the "Mad Men" era. He is known for having said that, "The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition's copywriters."...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
Howard Gossage quotes about
advertising fact interest matter nobody people reads
The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.
fortune-cookie lemonade ifs
If you have a lemon; make lemonade.