Howard Schultz
Howard Schultz
Howard D. Schultzis an American businessman. He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics. He was a member of the Board of Directors at Square, Inc. In 1998, Schultz co-founded Maveron, an investment group, with Dan Levitan. In 2012, Forbes magazine ranked Schultz as the 354th richest person in the United States, with a net worth of $1.5 billion...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth19 July 1953
CityBrooklyn, NY
CountryUnited States of America
There is more of a consensus than I saw in the past in terms of how people see things,
There is a direct link between how I grew up and how we tried to build Starbucks,
We are exploring what else we can use in terms of other forms of entertainment, maybe literature? Literature is, I think, a natural extension,
I think my whole life, because of where I came from, I had a fear of failure.
Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.
We live in an age where everything is based on the short term.
Pouring espresso is an art, one that requires the barista to care about the quality of the beverage.
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time.
I always saw myself wanting to do something deemed successful and good at the same time.
I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience.
People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.
I'm not as interested in what you make as I am in what you're passionate about. What business are you really in?
In many places where coffee is grown, deforestation is a major issue.
Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.