Ian Duffy
Ian Duffy
average beijing buy capital class entering expand four government ideal increase living mean middle million month opened people policies roughly time
Roughly one million people are entering the middle class each month and government policies to increase consumption mean this is an ideal time for us to expand in China. The average person living in Beijing can buy four times as much from us as he could when we opened in the capital in 1999.
changing offer ourselves size store
It is only in a store of this size that we can offer what we want to offer and to differentiate ourselves from our competitors in this changing market.