Ivan Chermayeff
Ivan Chermayeff
Chermayeff & Geismar & Havivis a New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm Insurance, and many others. Ivan Chermayeff and Thomas Geismar were awarded the AIGA Medal in 1979...
ProfessionDesigner
Ivan Chermayeff quotes about
communication common-sense design
Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.
technology simple ideas
There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.