Jack Foley
Jack Foley
commercial greatest high movies patience
The American marketplace is one conditioned by commercial movies, and the American moviegoer is in the greatest part a commercial moviegoer. They don't have much patience for high end.
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Last night was very good for us because it really showed it's connected with the core Saturday night group as evidenced by an increase of about 60 percent from Friday to Saturday, ... Now we're where it should be to be performing at the healthiest level we could have imagined. It continues to capture the imagination of the American public.
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It had an extraordinary weekend. It's a record (average) for an R-rated reissue, but it's a huge opening anyway. If it was (a brand new) art film, I'd be happy (with this opening).
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This is a unique situation where the effect of the Globes was really felt because it did get up to first place. What's exciting about that is that it bodes well for what could occur this weekend. We are in a great situation because the film still is in ascent.
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Last year, I needed 10 people working full-time for a month doing 2005 contracts and setting up audits for our corporate customers. This year, I have one person updating the files in a day.
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Going into the weekend and hitting the 2,000 mark accomplishes our ultimate goal, which was to be the widest we could possibly be in concert with the Academy nominations.
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We've got a lot of runs that have been playing for a month, and some of these markets are over-encumbered. So there's a weakness in some of these theaters that are playing out. It's a function of normal attrition, despite the Academy awards stuff. It's the core markets that it's important to sustain.
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We have a print average of $15,337, so it looks like the phenomenon of last week's $40,221 print average (from just 23 runs) continues,
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The process is working, but we still have to judiciously select our new markets and the ones where we expand. It's a matter of timing and restraint to let the major competition get out of the marketplace.