Jack Romanos
Jack Romanos
directly innovative mainstream moment novelty predict realm relationship strategy takes
This innovative publication strategy takes the e-book from the realm of novelty and directly into the very mainstream of today's culture. And it reaffirms the publisher-author relationship at a moment when it is fashionable to predict its demise.
continue driving format healthier paperback pay
If you go back 20 years, the mass-market paperback was really driving the business. As long as we have to continue to pay what we do for brand-name authors, we need a healthier paperback format to make it work.
base books customer eyesight foundation harder losing worse
We've been losing the foundation of our customer base because their eyesight is getting worse and the books are getting harder and harder to read.
audience baby books books-and-reading formats issue larger moved obviously vision
Vision is obviously an issue for baby boomers. If you make the books more readable, then some of the audience who have moved to larger formats will return.