Jack Springer
Jack Springer
attention segment
The attention it got was amazing. It's the fastest-growing segment of the death-care business.
increasing large
It's a very large market, increasing every year.
almost choose chosen easier people
Cremation is almost always chosen by the deceased. Surveys show people choose it because it's easier to arrange.
bit involved quite somebody takes
It is a much more involved process, and it takes quite a bit more time. You have to do it slower. You have to have somebody there all the time.