Jack Trout
Jack Trout
Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory and also marketing warfare theory...
break good innovate next problems product question talk trying
What they're trying to say is, we have problems, but we're trying to innovate our way out of our problems. But the next question is, show me the innovation. And that will make or break Ford. I think it's very important for them to come up with some good product to talk about.
calories forget maybe people terrific
Maybe if people think they have this terrific quality, then they'll forget about the calories and the fat,