Jakob Nielsen
Jakob Nielsen
fastest line multimedia quality reduce slow suffer user web
Right now, the Web is so slow that even the fastest line is going to suffer with multimedia and get in the way of the user's goals, and reduce the quality of the user experience.
convey design goal good multimedia similar start time using
It's about time we start using more multimedia to convey information, ... Good multimedia design is similar to film design. The goal is not to be flashy.
abandoned action attention horribly pay people
People pay horribly little attention to their intranets, ... People used to think intranets were where all the action is. Right now, it's abandoned territory.
balance center change favor regions remote
Overall, the balance between remote regions and the center will change in favor of a more distributed lifestyle.
extremely focusing good number page people screening small
People are extremely good at screening out things and focusing in on a small number of salient page elements.
saying
That's a big credibility booster. It's not just you saying it, but there's actually someone else who's saying it as well.
successful design wonderful
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.
usability ifs customers
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
keys people survival
On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?
jobs technology information
Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.
self design attention
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
design website backdrop
Ultimately, users visit your website for its content. Everything else is just the backdrop.
ministry advantage temporary
On the Web, all advantages are temporary, and you must keep innovating to stay ahead
book simple practice
Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.