Jakob Nielsen
![Jakob Nielsen](/assets/img/authors/jakob-nielsen.jpg)
Jakob Nielsen
engineering years cost
Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.
trying attention economy
In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.
design grumpy website
A bad website is like a grumpy salesperson.
design elements principles
A general principle for all user interface design is to go through all of your design elements and remove them one at a time.
technology tables poor
At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.
errors progressive used
Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.
mean errors simplicity
Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.
real order phrases
The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.
feedback should appropriate
The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.
reality site
The best Web sites are better than Reality.
information pollution information-overload
Information Overload = "information pollution"
book simplicity humanity
...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.
apples copying window
Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.
two use host
Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.