Jakob Nielsen
Jakob Nielsen
support design site
If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints,
reality site
The best Web sites are better than Reality.
memories use information
Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.
technology tables poor
At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.
empowering world environment
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.
errors progressive used
Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.
technology simple impact
Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.
engineering years cost
Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.
design elements principles
A general principle for all user interface design is to go through all of your design elements and remove them one at a time.
trying attention economy
In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.
simplicity three simplify
Three Tips: Simplify, Simplify, Simplify.
design designer users
Designers are not users.
design grumpy website
A bad website is like a grumpy salesperson.
mean way programming
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.