James Dougherty
James Dougherty
advertising agency biggest deal marketing natural perfectly wants
It's a perfectly natural deal for these two companies, ... WPP wants to be the biggest marketing and advertising agency in the world, so from their perspective, it's a natural deal by a lot.
acquiring business companies continue focus guess landscape main marketing operating recently services usual
The consolidation has always been part of the operating landscape and it always will be. But these other companies, their main focus recently has been acquiring marketing services companies and my guess is they will continue to go about their business as usual on that end.