James Holden
James Holden
brand contribute decision emotional forward global growth move
As we move forward with our global growth strategy, Plymouth, as a U.S. brand only, did not contribute to that growth. This was an emotional decision because Plymouth will always be an important part of our heritage.
brand broaden chrysler decision exciting further strengthen
We have made the decision to broaden and further strengthen the Chrysler brand with new, exciting cars. This eliminates often overlapping Plymouth brand models, and further focuses all our brands,