James Holden
James Holden
action appetite cars dodge hot piece selling taken trucks vehicles
The American appetite for new cars and trucks is roaring, ... We're getting a big piece of that action, because we have some of the highest-quality, most competitively positioned vehicles on the road, from hot selling Dodge trucks to the all-new Mercedes-Benz S-class, which has really taken off in the U.S.
brand contribute decision emotional forward global growth move
As we move forward with our global growth strategy, Plymouth, as a U.S. brand only, did not contribute to that growth. This was an emotional decision because Plymouth will always be an important part of our heritage.
brand broaden chrysler decision exciting further strengthen
We have made the decision to broaden and further strengthen the Chrysler brand with new, exciting cars. This eliminates often overlapping Plymouth brand models, and further focuses all our brands,
attitude financial
We have the attitude that if it is strategic, that's great, but if it's a financial bath, then it's not strategic.