James Loewen
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James Loewen
James W. "Jim" Loewenis an American sociologist, historian, and author, best known for his 1995 book, Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong, which was republished in 2008...
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It's tied to life expectancy. They make it sound as if it's a health measure.
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Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students.