James McQuivey
James McQuivey
ask brand buy familiar internet luxury mom name outside plenty pop search shops stick totally trusted web
There are plenty of trusted Internet brand names, but if you're new to the Web you may not know them. Ask friends where they go and who they buy from. When you use a search engine, you'll see some mom and pop shops that may be totally trustworthy, but you don't know. If you don't have the luxury of a recommendation, stick with a brand name that you're familiar with outside of the Web.
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If they're spending time wondering how to own the customer, they're thinking about the wrong thing. With this much information available to consumers, owning the customer is not a reality.
bad compared dealer dominant good hard match news profits services time
The good news for these referral services is that they are the dominant show on the Web, compared to AutoNationDirect.com and other dealer sites. The bad news is that with so much competition, they match each other feature-for-feature, and it's very hard to see any profits for them any time soon.
ads advertising bowl chance companies continue mass prices problem reach rise super though
The problem with Super Bowl advertising now is that companies feel they have to do it because it's their only chance to reach a mass audience. Prices continue to rise even though the usefulness of the ads have diminished.