Jan Chipchase
Jan Chipchase
Jan Chipchase is the founder of Studio D Radiodurans, a research, design and strategy consultancy that specializes in understanding consumer behavior in emerging markets. He was previously Executive Creative Director of Global Insights at Frog Design, where he led the firm’s global research practice in both mainstream and emerging markets...
ProfessionBusinessman
design personally taking teams
I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.
easier good
Cultural comparisons are good because they can tell you about what's similar, but also sometimes they make it easier to see obvious differences.
technology
Technology, we find, amplifies behaviours. If you want to be anti-social, technology allows you to be. And vice versa.
interact last mobile morning
The mobile phone is used from when you get up in the morning and is often the last thing you interact with at night.
carriers trust zero
There is close to zero trust in institutions in Afghanistan. The mobile carriers have more trust than the banks.
life stuff
There's a whole load of stuff in life that is worth documenting. You see it every day but don't even notice.
adopt aspects cities intriguing north screens smaller throughout towns translate urban vocabulary
It will be interesting to see if Seoul's urban vocabulary of numerous, ever-present interactive screens will translate to other cities such as Beijing, London, and New York. It will also be intriguing to see if smaller cities and towns adopt aspects of Seoul's screen culture throughout Asia, Europe, and North America.
The distance between who you are and who you might be is closing.
As touch-screens have become more popular, they have retrained how we interact with images we see on many surfaces.