Jay Farrell
Jay Farrell
agencies brings group integrated marketing services worldwide
I still think a worldwide marketing services group could work. It brings something very different than integrated agencies that started with advertising.
advertising anywhere brand brought energy essence gave people planning strategic
The idea that the brand essence can come from anywhere brought a lot of energy to us. It made advertising a practice, not the be-all and end-all, and it gave credibility to our strategic planning people as more than tacticians.