Jay Kolpon
Jay Kolpon
amount bowl buying decided people possible reach reaches short super tune vehicle watch
We decided to ... reach as many people as possible by buying a Super Bowl spot. In our business, you want to reach a lot of people. This vehicle is unprecedented in how many people it reaches in a short amount of time. People tune in to watch the commercial. It's a whole different environment.
challenge everybody paying pressure product super
You do put pressure on yourself and your product because everybody is paying attention. Our challenge was to make a Super Bowl-worthy message.