Jay Overton
Jay Overton
equal event itself lend life lucrative march marketing maybe nearly october offset ratings shelf standpoint strictly summer time transition
A March event from a PR and marketing standpoint would have a shelf life that would lend itself to your summer market, which is not nearly as lucrative for us as an October date. Now do you get a little more publicity? Do you get a little more exposure? Do your ratings nationally go up? I think maybe they all offset each other, but at the same time it is not an equal transition from October to March if you look at it strictly from PR and marketing.