Jeanniey Mullen
Jeanniey Mullen
approach companies easy fairly improve increase less list pulls relevance results selective worked
Many companies I've worked with find it much too easy to be less selective in their list pulls because it's so cheap. A longer-term approach to this could increase relevance and improve results fairly significantly.
decision generally negative short
I see this as a generally negative decision for marketers, especially in the short term.
brand chance communication digital effective key readers relate stand using words
Using "power copy" is the key to an effective digital communication. If your readers don't relate your words with your brand you don't stand a chance