Jeff Becker
Jeff Becker
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If you look at our key demographic of 21- to 34-year-olds, there are more kids going to college, they have college debt, more young people have credit cards, there are higher gas prices. That beer at the end of the day has become a luxury.
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A great deal of this success can be credited to the unprecedented cooperation of public, private, and non-profit partnerships in dealing with these issues.
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Over the last several years we have seen a convergence of data indicating that efforts to reduce illegal underage drinking and drunk driving, such as education, awareness, and enforcement of the law, are having a measurable impact. While there is more work to be done, we're pleased about the progress that has been made and are committed to continuing our efforts focused on these serious issues.