Jeff Cerefice
Jeff Cerefice
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The creation of a BDC should result in more business for Thrifty Car Sales dealers and happier customers. Our dealers were telling us they had a need for greater traffic flow to their locations, and the business development center is designed to do just that. This is a red-hot concept in the car sales industry right now. Lots of new car dealers with multiple brands are moving to a call/business development center strategy. It takes incoming calls off the showroom floor and channels them to dedicated professionals solely focused on making appointments. We were able to leverage the assets of our worldwide car rental reservation center to deliver an extremely cost-effective, state-of-the art, full-service call center for our dealers.
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We also spent a lot of time with our dealers to address their internet wants and needs. What we've created adds tremendous value to their franchise.
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Clearly, there are huge opportunities in improved customer service and increased business opportunities for car sales dealers who take the time to follow up with customers. Dealers typically don't have the manpower to adequately follow up. Our beta test of the business development center concept for Thrifty Car Sales has already proven very effective.