Jeff Chown
Jeff Chown
admitting category clients corporate credible fall looking telling truth
Most of our corporate clients are looking for credible spokespersons. I don't think he'll fall into that category after admitting he's been not telling the truth for 14 years.
agreed players realized reasons
I think the players realized that (advertiser reluctance). That's one of reasons they agreed to the stiffer policy.
athlete lasting memory sponsor wants winner
A sponsor wants the lasting memory of an athlete to be as a winner to the consumer, and that's what Lance has.
athlete easier individual maintain power staying
It's easier for an individual sport athlete to maintain staying power in the endorsement world.
achievement athlete effective field games marketing monumental name order special three
The most effective way for an athlete to get his name out there is to be unique. In order to be unique, you have to be different or be special on the field or off. What he's done in three games is unique, but it's not a monumental achievement that will differentiate him in the marketing world.
players realized
I think the players realized that (advertiser reluctance),
interest local locally longer marketing national needs period success sustain team
Right now, he's a local guy. Right now, the marketing interest will be locally based. He needs to sustain a longer period of success with some team success to become a national figure,