Jeff Goodby
Jeff Goodby
Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones...
agency creative good mini order process ready terrific turns win
It turns out they are actually terrific businesspeople as well as good creative guys. They didn't just win (the Mini account). They realigned their agency in order to make it ready to win, even before the process started.
mistake trying looks
The biggest mistake young designers make is that they try to make their advertising look like advertising
technology thinking media
I do think that in some ways, the complexity of technology, the things that we all have to deal with in media, have created a new kind of person that is sensitive to media, but also sensitive to the kind of beliefs that people have. And this person can put the two together.