Jeff Lanctot
Jeff Lanctot
advertising commitment online reflects retail
I think it reflects that there is a commitment to online advertising, there is a recognition that is part of a long-term retail strategy.
brand commitment early holiday online optimistic realize retailers success
I'm very optimistic about the success of the holiday season. Retailers in early 2006 will realize they have to make the same brand commitment online as in stores.
attentive boom clearly crowd madness march office online seeing
Advertisers are seeing March Madness online as a big opportunity. Clearly there is a very attentive at-work crowd because of the boom in office pools.
high interest might number regulate risks rooms since waiting
Waiting rooms might be the right thing technically since they can regulate the number of streams. But that may end up being frustrating for those that don't get in. The interest is high but there are risks for advertisers and CBS.
approach environment struggle
What they struggle with is the content, the environment and the right approach - pretty much everything.