Jeff Levitan
Jeff Levitan
evolve marketing mass media targeted trend
In most cases, it's the first place we go look for opportunities. The trend is to evolve away from mass marketing to more targeted media campaigns.
banner companies create dropping educated issue looking process reach sales tactics
The issue here is what tactics should be used to reach them? Are companies looking to create an educated sales process or just dropping banner ads?
adjust changes create data difficult environment existing lets manner marketing model system systematic timely
You need a system that lets you take in new data as the environment changes, and adjust your existing marketing model or create a new one if changes are significant. It's difficult to do that in a timely and systematic manner without software.