Jeff Sobul
Jeff Sobul
brand exposure gain investment marketing trying wider
It's a marketing investment - they are trying to gain a wider exposure for their brand and their company.
bikes coverage explained france intricate people perhaps start tour understand
It's a more intricate sport than perhaps people perceive. Most people think you get on your bikes and ride. The Tour de France coverage has kind of explained that it's a lot more than that. Hopefully, by the end of the week, people will start to understand it.