Jeffrey Zeldman
Jeffrey Zeldman
Jeffrey Zeldman is an entrepreneur, web designer, author, podcaster and speaker on web design. He is the founder of A List Apart Magazine and the design studio Happy Cog, and the co-founder of A Book Apart and the design conference An Event Apart. He also co-hosts The Big Web Show, a podcast about the web and online publishing...
NationalityAmerican
ProfessionBusinessman
Date of Birth12 January 1955
CountryUnited States of America
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I'd like to be able to design as easily as if I was using Photoshop. I'd like to be able to create a multicolumn layout and control source order without having to do advanced mathematics or hire Eric Meyer or Dan Cederholm to figure out the CSS, because I can't.
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I was a frustrated musician, frustrated designer, frustrated art director, frustrated novelist, right. I'd fail at all these different professions.
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I was a journalist, but I was starving. And I've written fiction, but I couldn't get a publisher. So, I was basically a very frustrated creative person working in advertising, and even there, I have a great idea that client won't buy it.
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On the traditional computer keyboard, I'm a super-fast touch typist. I mastered touch typing in high school.
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I worry about every newspaper. I worry about the financial undertaking, and I worry that somehow the loss of the sale of the paper version will affect their ability to have journalists and editors and producers. We really need those.
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Wildly successful sites such as Flickr, Twitter and Facebook offer genuinely portable social experiences, on and off the desktop. You don't even have to go to Facebook or Twitter to experience Facebook and Twitter content or to share third-party web content with your Twitter and Facebook friends.
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Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
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I was in love with HTML and certain that the whole world was about to learn it, ushering in a new era of DIY media, free expression, peace and democracy and human rights worldwide. That part didn't work out so well, although the kids prefer YouTube to TV, so that's something.
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With consumers buying two smartphones for every desktop computer they purchase, the demands, challenges and opportunities of the mobile space are reshaping our assumptions about design and user behaviour.
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When we launched The Deck, I hoped other networks would take inspiration from it and figure out how to increase engagement while minimizing clutter. I even tried to sell my studio's media clients on the notion of fewer, better-priced, better-targeted ads.
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We at The Web Standards Project turned everything on its head. We said browsers should support the same standards instead of competing to invent new tags and scripting languages. We said designers, developers, and content folks should create one site that was accessible to everyone.
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Validation is easy - you run your site through a validator, and it's either valid or it isn't. The rest of the stuff, such as whether my logo or the biggest headline should be the h1 in my HTML, isn't so easy and is subject to interpretation.
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Historians and scholars have access to every issue of every newspaper and journal written during the civil rights struggle of the 1960s but can access only a comparative handful of papers covering the election of Barack Obama.
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Business owners should think of designers as architects, not decorators.