Jeffrey Zeldman
Jeffrey Zeldman
Jeffrey Zeldman is an entrepreneur, web designer, author, podcaster and speaker on web design. He is the founder of A List Apart Magazine and the design studio Happy Cog, and the co-founder of A Book Apart and the design conference An Event Apart. He also co-hosts The Big Web Show, a podcast about the web and online publishing...
NationalityAmerican
ProfessionBusinessman
Date of Birth12 January 1955
CountryUnited States of America
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Wildly successful sites such as Flickr, Twitter and Facebook offer genuinely portable social experiences, on and off the desktop. You don't even have to go to Facebook or Twitter to experience Facebook and Twitter content or to share third-party web content with your Twitter and Facebook friends.
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We at The Web Standards Project turned everything on its head. We said browsers should support the same standards instead of competing to invent new tags and scripting languages. We said designers, developers, and content folks should create one site that was accessible to everyone.
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At one point, I was blogging prodigiously, in the late '90s; and I was getting, like, millions of pages because I was, like, one of the only people writing about web design, and I was always writing about web design.
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Many thought it was a fool's errand - that the browser companies were never going to listen to us. Others argued that, 'Users don't care if you use Web standards.' Well, of course they don't. They just know that your site works better.
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Somebody has to pay our editors, writers, journalists, designers, developers, and all the other specialists whose passion and tears go into every chunk of worthwhile web content.
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Even if it's not always the best markup, what are Facebook and Twitter? They're web standards with some scripts. They may not validate, but they're still CSS layouts and simple markup, and that's great!
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Now, not every blog post or 'Top 10 Ways to Make Money on the Internet' piece deserves to live forever. But there's gold among the dross, and there are web publications that we would do well to preserve for historical purposes.
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I was a frustrated musician, frustrated designer, frustrated art director, frustrated novelist, right. I'd fail at all these different professions.
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I was a journalist, but I was starving. And I've written fiction, but I couldn't get a publisher. So, I was basically a very frustrated creative person working in advertising, and even there, I have a great idea that client won't buy it.
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On the traditional computer keyboard, I'm a super-fast touch typist. I mastered touch typing in high school.
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I worry about every newspaper. I worry about the financial undertaking, and I worry that somehow the loss of the sale of the paper version will affect their ability to have journalists and editors and producers. We really need those.
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Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
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I was in love with HTML and certain that the whole world was about to learn it, ushering in a new era of DIY media, free expression, peace and democracy and human rights worldwide. That part didn't work out so well, although the kids prefer YouTube to TV, so that's something.
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With consumers buying two smartphones for every desktop computer they purchase, the demands, challenges and opportunities of the mobile space are reshaping our assumptions about design and user behaviour.