Jeremy Bowler
Jeremy Bowler
attracting available business carriers cases costs customers deliver earn easily existing financial higher keeping less low loyalty offering providers providing quality renewal return rewarded satisfied service stronger study
The costs of attracting new customers are exponentially higher than in keeping existing customers, so it's important for carriers to earn loyalty through customer satisfaction measures. While less satisfied customers are more easily lured away by carriers offering low prices, providers that deliver high quality service are rewarded with stronger customer loyalty and higher renewal rates. Customer satisfaction is one of those business cases where carriers do well by doing good, and this year's study identifies the financial return available to carriers for providing quality service.
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Rising repair costs have increased the likelihood that damages exceed the vehicle's market value, causing an insurance carrier to total the vehicle rather than repair it. However, claims settlement satisfaction is considerably lower among customers who have had their vehicles totaled, often because they owe more on their vehicle loan than the settlement amount.
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Consumers compelled to shop are greatly influenced by the cost of coverage to switch providers, and the Internet provides them a quick and easy way to obtain quotes from competing carriers. This price transparency presents a challenge to carriers in terms of customer retention, so many providers are building service functionality and actively promoting their own Web sites as a means of attracting and retaining customers.
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Not only does the Internet provide agency and direct writers the opportunity to attract new customers, but also the opportunity to build loyalty by providing Internet-enabled self-service.
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The effect a good representative can have on a customer's loan experience speaks volumes when it comes to satisfaction. The process of securing an equity loan can be complicated, so the loan officer can be seen as the 'saving grace' by a customer whose loan process has experienced some bumps in the road. We find that a representative who is courteous, friendly and keeps the customer well informed throughout the process can have a major impact on how the customer views the lending firm as a whole.
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Erie customers report faster repair times and a higher probability of their vehicle being repaired correctly the first time. They also cite continuous contact from the provider throughout the claims process, which is critical in achieving overall satisfaction.