Jeremy Bowler
Jeremy Bowler
attracting available business carriers cases costs customers deliver earn easily existing financial higher keeping less low loyalty offering providers providing quality renewal return rewarded satisfied service stronger study
The costs of attracting new customers are exponentially higher than in keeping existing customers, so it's important for carriers to earn loyalty through customer satisfaction measures. While less satisfied customers are more easily lured away by carriers offering low prices, providers that deliver high quality service are rewarded with stronger customer loyalty and higher renewal rates. Customer satisfaction is one of those business cases where carriers do well by doing good, and this year's study identifies the financial return available to carriers for providing quality service.
bumps customer effect equity experience firm friendly good impact informed keeps lending loan major officer process seen speaks throughout views volumes whose
The effect a good representative can have on a customer's loan experience speaks volumes when it comes to satisfaction. The process of securing an equity loan can be complicated, so the loan officer can be seen as the 'saving grace' by a customer whose loan process has experienced some bumps in the road. We find that a representative who is courteous, friendly and keeps the customer well informed throughout the process can have a major impact on how the customer views the lending firm as a whole.