Jerry Greenfield
Jerry Greenfield
Jerry Greenfieldis an American businessman and philanthropist. He is a co-founder of Ben & Jerry's Homemade Holdings, Inc...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth14 March 1951
CityBrooklyn, NY
CountryUnited States of America
powerful caring emotional
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.
progressive progressive-change source
Business can be a source of progressive change.
ice tubs meals
Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.
essence people trying
Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.
want packaging recycling
Recycling, packaging, businesses are changing all of those things because that's what consumers want.
motivational mistake making-mistakes
It's to be expected that you make mistakes when you're breaking new ground.
vermont owners jerry
One out of every 100 families in Vermont was a part owner of Ben and Jerry's.
ice trying world
So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.
nuts experts problem
Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert.
caring environmental making-money
Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.
support-you support community
If you support the community, they will support you.
two community lines
We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
disappointed happens
I guess I harboured hopes that things would happen more quickly, but I'm not disappointed.
great-things jerry delicious
One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.