Jesse James Garrett
![Jesse James Garrett](/assets/img/authors/jesse-james-garrett.jpg)
Jesse James Garrett
Jesse James Garrett is an information architect based in San Francisco, California and co-founder of Adaptive Path strategy and design consulting firm. His diagram titled The Elements of User Experience launched his popularity in the web design community in early 2000, which was later published as a book a couple years later. In a 2005 paper, Garrett coined the term Ajax to describe the asynchronous technology behind emerging services like Google Maps and Google Suggest, as well as the resulting...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
Content is often the reason users come to your site.
There are some aspects of the diagram that I wish I had expressed a little more clearly.