Jim Holden
Jim Holden
brand chrysler contribute decision emotional forward global great growth intend momentum move
Chrysler has great momentum right now that we intend to keep going. As we move forward with our global growth strategy, Plymouth, as a U.S. brand only, did not contribute to that growth. This was an emotional decision because Plymouth will always be an important part of our heritage.
allow brand chrysler gain level next north production sold volume
The PT Cruiser will take the Chrysler brand to the next level in Europe, where it is already sold out for the first-year allocation. In addition, this incremental gain in production volume will allow more PT Cruisers to be sold in the North American market.