Jim Hossack
Jim Hossack
approved beetle build cool gotten message people production public quickly rave reviews saw stopped tracks
The new Beetle never would have gotten approved for production if it hadn't gotten rave reviews at the (Detroit) show from the public and the press, which stopped in its tracks when they saw it. That message quickly got back to Volkswagen that people thought it was cool and wanted VW to build it.
advertising agreed car channels companies concern currently drive events less looking message mix money motor people placement productive television trying vehicle whether
Television advertising is very expensive, and with hundreds more television channels there is concern about a message actually getting across. Most car companies have agreed to put less money into television and are looking at alternatives, whether that's vehicle placement in movies, or events where people get to drive vehicles, motor sports. There are hundreds of different opportunities and everyone is trying to find a more productive mix than the one they currently have.
million pieces toyota truck universe
The full-sized half-ton truck universe is 2 million pieces (per year), so Toyota going from 100,000 to 250,000 units is doable.
amazing looking selling small touches unique
Everyone is looking for a unique selling point. Sometimes small touches make an amazing difference.
announced certainly clear concluded gm picture plan sure together work
I don't see the whole picture yet, and I'm not sure GM does either. If they do, they certainly have not announced it. I'm not sure they've got a plan all together yet. But it's clear they've concluded that this plan isn't going to work and they need a better idea.
efficient ford mexico suspect
I suspect it will be Mexico and not be a UAW facility. The UAW won't like it, but Ford doesn't have a choice. Manufacturing has to go where it's most efficient and low-cost.
along needs people sales seeing stand suit
I'm seeing minivan sales chugging along just fine. A lot of people find they suit their needs really well, but they can't stand their image.