Jim Lentz
Jim Lentz
Jim Lentz is the chief executive officer for Toyota North America; president and chief operating officer of Toyota Motor North America, Inc.; and a senior managing officer of the parent company Toyota Motor Corporationwhich is located in Japan. In that role Lentz manages all of Toyota’s North American affiliate companies which include TMA, Toyota Motor Sales, U.S.A., Inc., and Toyota Motor Engineering & Manufacturing, North America, Inc., which includes responsibilities for Toyota Motor Manufacturing Canada Inc., and oversight for Toyota...
catalyst truck
The truck was a big catalyst for that.
buyers intended looking vehicle
This is probably the most American vehicle we've ever built. That's important, looking at who the intended buyers are on this truck.
concepts costs develop learning listen miss money opportunity
Concepts are more reality-based, because it costs so much money to develop them. We use them as a learning tool. We'd sorely miss the opportunity if we didn't listen to people.
began bigger cars possibilities saw small studying toyota understanding
Toyota started studying U.S. small-car possibilities in 2001. We began understanding how big generations X and Y would be and how ... small cars were getting bigger and more expensive. We saw opportunity.