Jim Nail
Jim Nail
aspect bring consumers far market publishers push until
Publishers now really need revenue, and so they're going to push as far as they can until consumers push back and say 'Stop!' ... That's where the self-correcting aspect of the market will bring things back into line, when they push things too far.
impact
That has a very different impact on the consumer.
crude impact relatively
The impact of a pop-up is relatively crude and relatively negative.
companies fortune leading picking seeing
I think that's why you're seeing some of the leading fortune 500 companies picking up on them.