Jim Olsen
Jim Olsen
arms aware broader cards consumers far few gift holiday introduced last love marketing past percent popular problem retailers tools work
If there's a problem with gift certificates, most consumers aren't aware of it. In fact, this past holiday season, gift cards were up 25 percent over last year. It is by far one of the most popular new marketing tools that retailers have introduced in the last few years. We would love to work with Rep. Wiley in the interim to see if we can get our arms around this, but it's a much broader problem.
administer closer easier favor less likelihood mistakes
The closer we can get to one rate, the easier it is to administer and the less likelihood mistakes are made. We're very much in favor of simplifying it with one rate.
room
We had pretty much a packed room the whole night.